By Hit The Coast

PEI alt-rock up-and-comers Hit the Coast recently released their latest single and accompanying music video “Retracing” in March.

The song was produced by Loel Campbell (of Wintersleep) through Music PEI’s Golden Ticket program. Loel also played drums on the track, which was engineered by Jon Matthews, mixed by Matt Snell and mastered by Kristian Montano. The single artwork is by Connor Bowlan, with photography by Justin Rix. Video animation and storyboard by Luca Bisceglia, with videography and editing by Oakar Myint, and assistant videographer Bailey Dockendorff.

Formed in 2022, the band draws from influences such as Foals, Big Wreck and Kings of Leon as they explore adventurous arrangements while keeping their songwriting relatable. Lead vocalist Curtis Klein is joined by Bruce Rooney and Evan McCosham, whose past projects include ECMA and MPEI Award-winning bands Coyote, Sorrey and many others.  

Their debut singles “Drowning” (2022) and “Past Life” (2023) garnered CBC play locally, while performances throughout PEI have shown the band’s live chemistry. In 2023 Hit the Coast released a self-produced live video series called “Live at Kim’s” which is available to watch on Youtube.

With “Retracing,” Hit the Coast pulls the listener into the deep end and forces them to face their inner critic. The track’s gritty vocals, relentless rhythm, and intricate textures challenge the status quo of modern rock music while compelling listeners to confront the uncomfortable.

Music PEI’s Golden Ticket Program is made possible thanks to the generous funding from RBC, FACTOR through the Government of Canada and Canada’s Private RAdio Broadcasters, Innovation PEI and ACOA.