While the start date is different than usual, Island restaurants are very excited to have their grills ready to serve up their best local burger creations for people to enjoy and celebrate the 10th anniversary of PEI Burger Love.
The campaign launches September 1 and will run for 45 days until October 15th. The campaign, which usually happens during the month of April, is running a bit longer this year because it was delayed twice due to Covid-19. Going into year 10, organizers are hoping PEI Burger Love will once again be the talk of the Island.
Something new this year is that burger entries can feature a choice of local beef, pork, chicken, seafood, or in-house veggie patties. Each restaurant has chosen the lead ingredient for their burger and this new component is expected to bring even more hungry fans out to sample Burger Love and support local.
Of the 76 burgers in this year’s campaign, 40 are part of the Give Back Burger initiative, which gives $1 of every burger sold to Anderson House, an emergency shelter for women and children impacted by family violence. In 2019, $86,038 was raised for Anderson House and organizers are hoping that this year’s expanded campaign will further help this important organization.
From all the unique burgers created, one entry will be crowned the 2020 Most Loved Burger based on online voting by consumers.
Over the previous nine campaigns, there have been over 1 million burgers sold and $13.9 million in sales of burgers alone; not counting sides, beverages or tips.
For the full list of PEI Burger Love creations, ingredients and details on contests and other campaign promotions, visit www.peiburgerlove.ca