Prince Edward Island chambers of commerce are asking Islanders to put their money where their heart is with the launch of a province-wide shop local campaign. Building on the existing Love Local, PEI promotion initiated by the Greater Charlottetown Area Chamber of Commerce, the campaign aims to bring attention to the importance of shopping and buying local while showcasing Island products and services, as well as the entrepreneurs behind them. The campaign, funded by the Government of Prince Edward Island, launches today and runs through March 2021.
The Love Local, PEI campaign notes that every $100 spent locally creates $45 in economic value here in PEI. Additionally:
Buying local provides nearly 20 times the impact on labour income for our friends and neighbours as compared to online shopping
A ten per cent shift from online to in-store purchases supports almost 500 jobs and more than $15M in wages and income for Islanders
PEI’s retailer sector directly employs 11,200 Islanders and is the largest private-sector employer on Prince Edward Island.
The Love Local, PEI campaign is a partnership between the Greater Charlottetown Area Chamber of Commerce, the Greater Summerside Chamber of Commerce, the West Prince Chamber of Commerce, the Kensington and Area Chamber of Commerce, the Eastern PEI Chamber of Commerce, and the Acadian and Francophone Chamber of Commerce. For more information on Love Local, PEI, visit www.lovelocalpei.ca and follow us on social media at @lovelocalpei #lovelocalpei