Rob Riselli

New executive director at FilmPEI

Rob Riselli brings passion and expertise to the role

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FilmPEI recently recruited Rob Riselli as the organization’s new executive director effective April 4. Riselli is a long-time advocate of Canada’s film and television industry with more than 35 years of experience. He will seek to accelerate industry growth, grow opportunities for PEI filmmakers and increase the impact of film and television here on PEI.

FilmPEI Board President Mark Sandiford says, “Rob possesses a distinctive combination of passion, professional expertise and knowledge, and the personal qualities needed to accomplish our mission. His track record as a thought leader and advocate for filmmakers, will guide our growth and deepen our impact.”

Riselli served as the Director of Film Programs and Reporting for Cultural Industries Ontario North (CION), which is dedicated to fostering and promoting the film and music industries in Northern Ontario, as well as providing educational programming to cultivate the advancement of the region’s emerging talent. Northern Ontario hosted the production of over 50 feature films and television series in the past three years. Prior to joining CION in 2017, Riselli was the Facilities Manager of DHX Media (Wildbrain) in Toronto, VP/GM Atlantic Operations for PS Production Services (Halifax), Operations Manager at Cinesite Film Studio (Halifax), and GM of PS Lightsource (Toronto).

“I look forward to helping continue the growth of the film and television industry in PEI,” shares Riselli. “My involvement in the film, television and cultural industry as a crew person, film vendor and government support services has given me an interesting perspective on the industry needed to facilitate growth.”

FilmPEI Board Vice President Berni Wood says, “Rob is known across the country as an industry builder and brings with him extensive connections, operational experience, and customer service orientation. His collaborative nature, decision making processes, values, and ethics are what FilmPEI needs to build a strong film & television community.”

FilmPEI is an innovative and socially conscious film industry association and media arts cooperative focused on growing vibrant careers and developing a thriving sector. The organization fosters film production on PEI by providing infrastructure training, communication, advocacy and opportunity creation. Building on its 40-year history, FilmPEI strives to support and encourage filmmakers at all levels and provides the space, resources and infrastructure to inspire excellence in film, video and new media projects.