PEI is home to some of the tastiest lobster rolls one can find, and the first ever PEI Lobster Love campaign in July confirmed this.
Throughout the campaign, 75 restaurants from across the Island served up their best PEI lobster rolls as they competed for the title of Most Loved Lobster Roll.
The first ever Most Loved Lobster Roll winner was The Lobster Barn Pub & Eatery in Victoria-by-the-Sea. Their winning dish was named The Classic Sweet & Salty, showing that fans are still in love with the traditional PEI lobster roll. The Lobster Barn’s winning entry featured 5.5 ounces of PEI lobster mixed with homemade mayonnaise, and served on a toasted roll with romaine lettuce.
PEI Lobster Love, created and managed by Fresh Media, was presented in partnership between Lobster PEI, the PEI Department of Fisheries and Communities, and Canada’s Food Island.
When all the lobster rolls were counted, there were 25,210 sold; that’s approximately 1000 lobster rolls a day.
For those wanting to try the Most Loved Lobster Roll, it remains on the menu at The Lobster Barn.