After all the votes were tallied for this year’s PEI Lobster Love campaign in July, a classic version of the lobster roll received the most love from lobster fans—Lobster In The Buff from Water Prince Corner Shop in Charlottetown walked away with this year’s title of Most Loved Lobster Roll.

From July 5–31, participating restaurants across PEI were vying for the title. While many chefs put a unique spin on what most would consider the traditional lobster roll, the winner was the perfect example of that famous down-home PEI lobster dish: fresh PEI lobster cooked in-house with lettuce and house mayo on an ADL buttered grilled bun from MacAulay’s Bakery.

All of the lobster rolls served up from participants during the campaign had glowing reviews from the public through the voting comment section, with the lobster rolls ranking a minimum 8.6 out of 10. This made for a very close final count with the winning roll edging out the other contenders by only the slightest of overall rating.

The winning lobster roll will remain on Water Prince Corner Shop’s menu.

PEI Lobster Love, created and managed by Fresh Media, was presented in partnership between Lobster PEI and the PEI Department of Fisheries and Communities.