Eastern PEI Dirt Road Rally
Presented by Queens and Kings County ATV clubs—Oct 17 to 19
The second annual Eastern PEI Dirt Road Rally: Adventure for a Cause, taking place October 17–19, invites ATV and side-by-side enthusiasts to explore Eastern PEI’s iconic red dirt roads and scenic trails while raising funds for two critical initiatives: kidney health and sustainable trail development. The event is presented by the Eastern Kings and Queens East ATV Clubs, in partnership with the Kidney Foundation of Canada (Atlantic).
Building on the sold-out pilot event, the 2025 rally expands with new routes, community partnerships, and exclusive rider experiences. The event is designed to showcase the region’s natural beauty and vibrant off-road culture while delivering a significant economic boost to rural communities during the off-season. Organizers anticipate over 300 riders.
“This event is a powerful example of community collaboration,” says Lori MacGregor, Executive Director of Points East Coastal Drive. “It combines the best of Island adventure—stunning landscapes, incredible local food, and genuine hospitality—with a meaningful mission to support kidney health.”
The weekend itinerary begins with a kickoff Meet & Greet at Bogside Brewing in Montague on October 17. Rides continue throughout the weekend, utilizing a special provincial permit that grants registered participants exclusive access to selected dirt roads and the upgraded Eastern Kings & Queens East ATV trail networks.
“This partnership creates a powerful cycle of support,” says Lisa Pyke, Vice President of the Eastern Kings ATV Club. “Every dollar raised fuels The Kidney Foundation’s vital patient services and research, while also driving the maintenance and expansion of PEI’s world-class trail systems.”
Register online at kidney.akaraisin.com/ui/PEIATV2025. Space is limited, and organizers encourage riders to register early to secure their Rally Pass, which includes full weekend trail access, a commemorative sticker, and exclusive specials at culinary partners along the Island Food Experience Trail, including Bogside Brewing, Country Taste Bakery, Peakes Tee and The Deck at Ocean Acres. Limited on-site registration will be available at the kick-off event.