PEI’s 2019 tourism marketing campaign will call on “Mainlanders” to come find their Island.
Economic Development and Tourism Minister Chris Palmer said, “Our traditional strengths like our food, natural beauty, culture and golf will once again take centre stage, but we will also use nostalgia to appeal to potential return visitors who have fond memories of visiting the Island years ago.”
The 2019 campaign includes a targeted digital and social media presence, billboards, murals on transit shelters, elevator ads, airport advertising, print and radio ads, television partnerships, and more.
“Food, culture, and our beautiful scenery and coastline remain our biggest selling points in the 2019 campaign as they have in years previous,” Tourism PEI director of marketing Brenda Gallant said. “This year we will further enhance our existing brand with a new call to action to ‘Mainlanders’, which will help to further distinguish our province as a unique Island destination, not only to short haul markets in the Maritimes, but to longer haul markets as well.”