National 211 Day

Connecting Islanders in need to vital social services

Photo by Ben Kolde [Unsplash.com]
Photo by Ben Kolde [Unsplash.com]

As February 11 approaches, United Way PEI, part of United Way Maritimes, is proud to recognize National 211 Day and highlight the 211 service as a lifeline for individuals and families seeking help during these challenging times.

United Way Centraide Canada is a founding partner of 211 Canada, providing funding and support, and advocating for its availability in all communities across Canada. 211 is the country’s largest national database of community services and government programs, playing a critical role in helping people navigate local resources.

One way 211 Day is highlighted is through “United Glow,” where buildings and landmarks across the country light up red in support of 211 Day.  Red highlights the deep connections between 211 and United Way. 

This year has been especially difficult for many on PEI, with rising living costs, housing insecurity, and mental health challenges leaving more people in need of support. 211 helps bridge the gap through a free, confidential helpline that connects individuals to vital social services. Whether someone needs to find a shelter, access food support, or help navigating government assistance programs, help is just three numbers away.

211 PEI is free, confidential, and available 24 hours a day, 365 days a year by phone and online. By dialing or texting 2-1-1 or emailing help@pe.211.ca, trained Community Resource Navigators connect people to the right information and nearby supports, including mental health services, housing resources, and family programs. 

From January 1 to December 31, 2025, 211 PEI received over 3100 contacts and tens of thousands of online searches from PEI residents seeking critical support. These contacts highlight the growing needs in the community and the vital role 211 plays in connecting individuals to essential services.

 Requests for health related supports increased in 2025, including help finding medical professionals, specific medical condition supports, assistive devices, and medical expense assistance.

Financial supports included government benefit programs, subsidies, and general income supports.

Housing-related contacts included crisis and emergency housing, domestic violence shelters, homeless drop-ins, and supportive housing services, reflecting the deepening housing crisis in our region.

Contacts were made predominantly by adults (43 per cent) and older adults (13 per cent), demonstrating the broad age range of individuals turning to 211 for help. These trends reflect the urgent challenges facing our community and the critical need for accessible, reliable support services.

For more information, visit pe.211.ca or call 2-1-1.